Liz is a digital marketing consultant with a soft spot for consumer goods start-ups.With over 10 years experience, her belief in a holistic approach to marketing begins with product development to determine what type of product a brand should be creating and owning, before considering branding, acquisition strategy, and how to foster a more cohesive user experience across social media, website, email, affiliates, and offline. She considers all facets of the organization from culture to supply chain to determine the types of stories a brand should be telling and partnerships it should invest in to foster growth.
Most recently, Liz spent the last three years in her hometown of Nashville helping grow Nisolo, a d2c footwear brand focused on ethical production and sustainable practices. Prior to that, she spent five years in Los Angeles with McBeard Media (now part of Otter Media) supporting social strategy for brands such as Coca-Cola, Netflix, and Sony Pictures Entertainment. With a passion for small business and female led businesses, she has also lent her efforts to support start-up brands in the fashion and design industries. In addition to a degree in Communications from Pepperdine University, Liz is Google Analytics certified and also a Squarespace Circle member.
A Tennessean at heart, and on the rare occasion, accent, she now lives in Danville, Kentucky with her art historian husband, Peter, and nap enthusiast dog, Lucille.